Introduction

Your brand partner can create Activations to incentivize you to curate content around a key event or moment for them. When it sets up an Activation, a brand provides a timeframe, the deliverables they want completed, and how you will be compensated. You can view these details and apply to participate in Partner Hub.

Activations Page

If your brand partner offers Activations, you can view them by clicking Activations in the navigation header.

Once there, you will see the following tabs:

• Active: These are Activations you are participating in that are currently live. Click an Activation's name for more information.
• Invites: These are Activations your brand partner has made available to you.
• Applications: These are Activations you have applied to participate in.
• History: This is where you can view Activations you previously participated in.

Key Details

These are the key details you should review carefully when looking at an Activation:

• Deliverables: The platforms on which the brand wants you to post by the indicated date. If the brand has provided any hashtags, you can easily grab them by clicking the Copy button.

   Note

  Make sure your posts meet the brand's requirements. You will only be eligible for incentives if you complete the required deliverables.

• Offers and incentives: This indicates how you will be paid for your deliverables. You can be paid via a gift card, a flat fee, or a cost-per-action (CPA) offer. Brands can also choose to submit a payment before, during, or after the Activation's runtime, or a mix of the three.

Apply to Participate

Follow these steps to apply to participate in an Activation:

1. Go to Activations in the navigation header.
2. Click the Invites tab. This is where all the Activations you can apply for are listed. From there, you can:
   1. Click an Activation's name to review its deliverables, timeline, and incentives.
   2. Click Apply to participate.

Once you apply, your brand partner will review your application and decide whether to accept it. You will receive a notification about their decision.

Ad Authorization Code

When they set up an Activation for Instagram or TikTok, brands may ask you to provide an ad authentication code. This code can be generated after you create your post.

• If posting on Instagram, this is called a Partnership Ad code. View the instructions for creating a partnership ad code in the Instagram help center.
• If posting on TikTok, this is called the Spark Ad code. View instructions for generating a Spark Ad code in the TikTok help center.

Once you have obtained the relevant codes, return to Partner Hub and follow these steps to provide them:

1. Go to Activations in the navigation header.
2. Find the Activation and click its name.
3. On the Activation's page, enter the code in the Add Partnership ad code or Add Spark ad code field and click Add.

A notification will appear in the top-right corner to confirm that your ad code was added successfully.

Track Your Performance

After you post your deliverables and the Activation ends, you can view how it performed by running an Activation Performance Summary or an Activation Performance by Post report.