You are changing the name of your marketing channel, which means creating new social media accounts, or moving your site to a new domain, which results in a URL change. However, you are not updating your content or business model.

Moving to a new social media account or moving your site to a new domain is a large project and should be undertaken thoughtfully. Carefully plan this move to redirect your audience and ensure visitors are directed to the new URL. If you are changing websites, update any links to your site on your social media profiles and in other promotional materials.

This process is outside the scope of our affiliate marketing services and Customer Support. We suggest you refer to your webmaster.

A significant content focus and business model redirection involves changing the type of service you offer. For example, you might switch from general shopping to loyalty and rewards, or from price comparison to content/niche.

In this scenario, your new content focus and business model might not fit well with your current brand partner. The brand must be aware of this change and evaluate it as needed to decide whether to continue partnering with your channel.

This is a combination of the two other scenarios. You are both significantly changing your content focus and moving your content.