Introduction
It is typically the creator responsible for the last link a customer clicked before making a purchase who is awarded a commission for that purchase. With multi-touch commissioning, however, a brand can create an offer that compensates creators responsible for the first click. This enables the brand to reward creators who are influential in the early stages of a customer's path to purchase.
Note
Not all brands are enabled for this feature, so you may not see this type of offer in Partner Hub.
How It Works
There are two keys parts of a multi-touch commissioning offer: the commission amount and the lookback window.
The commission amount is a percentage of sales. The brand sets an amount to be paid for the creator responsible for the first click and the creator responsible for the last click.
Note
It can happen that the same creator legitimately earns both the first and last clicks on a transaction. In this scenario, it is determined at the brand's program level whether the creator receives both commissions or is limited to the last-click commission.
The lookback window defines how many days the Rakuten Advertising system should look back before setting the first click in the user journey.
As an example, a brand sets a lookback window of 14 days. Once the user makes a purchase, our system will go back 14 days, then move forward on the timeline until it identifies the first click to happen within the lookback window.
If only one click occurred during the journey, it will be considered the last click and will receive the commission amount the brand set for the last click.
Note
Commission amounts are not finalized until an invoice is generated.
View Rates and Rules
If you are participating in a multi-touch commissioning offer, you can view its first- and last-click commission rates on its full details page.
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